![]() ![]() Before Slack, Butterfield was well-known as the founder of the photo sharing platform, Flickr.Īs expected, Butterfield had the benefit of a lot of contacts, including those in the media, that he could leverage to get the word out.īut this doesn’t mean you can’t replicate a lot of what Butterfield did to generate product hype and get feedback to make your product the best it can be. The initial word-of-mouth spread is at least partially attributed to Slack’s famous founder: Stewart Butterfield. Most of Slack’s initial growth was thanks to word-of-mouth marketing (and actually, even today this continues to be Slack’s #1 priority). ![]()
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